Gender equality management in modern company management in era of globalization

Research background: Today’s dynamic times in era of globalization bring change to all areas business; there is increasing pressure increase the competitiveness companies and thus requirements for management. Despite current trends, emancipation globalization, issue gender equality policy still relevant needs be addressed. New management disciplines include diversity It focuses on different social cultural identities employees also eliminating discrimination inequality organization. Diversity has later developed into a relatively separate discipline - relations Label recognition organization as “gender-integrated” means that organizational culture processes are based promotion equality. Gender associated with concept equal opportunities at work actual legislation field labour protection. Purpose article: The aim paper modern trends legislative framework well anti-discrimination principles analyse situation example case study from integrated propose systemic measures address issues business practice. Methods: method analysis, synthesis, deduction, interview questionnaire was used research. A survey performed 2019 examle big sized company machinery industry. Findings & Value added: Adherence can competitive advantage entrepreneur. This initiative becoming motivating factor entrepreneurs launch would lead introduction strengthening